Amitabh Bachchan Corporation Limited is now on a revival mode and it seems that it is none other than daughter in law Aishwariya Rai Bachchan , who is the brains behind the all the marketing strategies that are being undertaken by the company. ’Paa’ is the first Hindi film that ABCL would be producing. The first venture, however, was the Marathi film ’Vihir’, which premiered at MAMI last week.
With ’Paa’, which stars Amitabh and son Abhishek, along with Vidya Balan, Ash is seen to one the head behind designing the concepts for the film’s marketing. And if that’s not enough, the lady is also working on procuring directors to work for ABCL.
She has been busy meeting and courting various directors and the list runs into the likes of Sanjay Leela Bhansali, Ashutosh Gowariker, R Balki, Anurag Kashyap and Sanjay Gadhvi.
She has also been reading scripts, and in general, is absolutely gung ho about ABCL and its future. Of course, the Big B and Jaya remain the final authorities on everything, but knowing how fond they are of her, they are quite content to leave her with the business details. Besides her current lot of films, Ash has her hands quite full now with ABCL.
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