District 9, a gritty, low-budget space alien movie set in South Africa with a cast of unknowns, opened as Hollywood’s No 1 film, grossing more at the box office its first weekend than it cost to make.
The sci-fi action thriller depicting extraterrestrials as unwanted immigrants stranded in Johannesburg took in US$37 million in North America, distributor Sony Pictures said on Sunday. It said District 9 cost less than US$30 million to make, a modest budget by Hollywood standards.
The film was buoyed by rave reviews and a promotional blitz at the recent Comic-Con comic book convention, which fueled strong pre-release interest among sci-fi fans. The studio also touted the fact the movie, shot in a faux documentary style, was produced by Peter Jackson, the filmmaker behind the blockbuster, Oscar-winning The Lord of the Rings trilogy.
The new film was directed and co-written by South African native Neill Blomkamp, a protege of Jackson who is making his feature directorial debut after a career of doing commercials. The cast stars South African newcomer Sharlto Copley as a bureaucrat leading the forced eviction of alien creatures from a Johannesburg slum, District 9, where they have been settled since their ship stalled over the city 20 years earlier, marooning them on Earth. The confrontation escalates quickly into a bloody struggle by the humans to gain control over the sophisticated weaponry of the crustacean-like extraterrestrials.
The story was adapted from a short film, Alive in Joburg, that Copley had produced with Blomkamp as director. Rory Bruer, president of worldwide distribution for Sony Pictures Entertainment said the story line and setting of the film obviously caught on with the mostly male, young moviegoers who made up its initial core audience.
"It’s so out-of-the-box different from most movies that you see from a major studio," Bruer said. "It’s kind of a rogue, raw, visceral film that has a life of its own."
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